How much does a small business website cost?

Short answer: It depends on who builds it and what's included. DIY builders cost the least in dollars but the most in your time. Agencies cost the most and usually take the longest. Most small businesses land in the middle, with an experienced independent designer who builds the site for a flat price.

The three main options

OptionWhat you payWhat you getThe tradeoff
DIY website builderA monthly subscriptionTemplates you set up yourselfYour time, and a site that often looks like everyone else's
Independent designerA flat project priceA custom site built around your businessQuality depends on who you hire, so check their work and reviews
AgencyThe highest priceA team, more meetings, longer timelinesOften more than a small business needs

What changes the price

  • How many pages you need
  • Whether you already have a logo, colors, and fonts
  • Who writes the words
  • Extras like booking, online payments, or a shop
  • Whether ongoing updates are included after launch

What it costs with DiVita Creative

I publish my prices, because you shouldn't have to book a call to find out. A Starter Homepage is $600 and is usually ready in about a week. A 5-Page Website is $1,800. If you need a brand too, Brand + 5-Page Website is $2,400. After launch, the Care Plan starts at $50 a month. Every project has a clear scope, and the files are yours to keep. You can see every option side by side on my pricing page.

How to keep the cost down

Know what you need before you start. That's exactly why every project starts with the free Snapshot. It gives you a clear picture of your business and what your homepage should say, so you're not paying someone to figure that out from scratch.

Local to Rochester? See how I work with Rochester businesses.

Ready when you are.

Take the free Snapshot, or grab a time to talk. Either way, you'll leave with a clearer picture than you came in with.

Get Your Free Snapshot

10 minutes. Yours to keep, free.

Schedule a Chat

Free. 20 minutes, on Zoom or by phone.

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