How much does a logo and brand identity cost?
Short answer: A logo alone can cost almost nothing on a marketplace or thousands of dollars with an agency. But a logo isn't a brand. A brand identity gives you a logo, colors, and fonts that work together everywhere, and that's what makes a small business look established.
Logo versus brand identity
A logo is one mark. A brand identity is the whole system around it: your logo, color palette, font pairing, and a brand board that shows how they work together. Without the system, every flyer, post, and web page ends up looking a little different, and customers notice even if they can't say why.
What changes the price
- How many design directions you see before choosing
- How many rounds of revisions are included
- Whether you get a full brand board or just a logo file
- Whether you get files ready for web, print, and social
What it costs with DiVita Creative
Brand Identity is $800. You get three complete brand board directions, each with a logo, color palette, and font pairing. You can mix and match your favorite pieces, then we refine your choice over two rounds. You leave with a final brand board and logo files for web, print, and social. If you need a website too, Brand + Starter Homepage is $1,300 and Brand + 5-Page Website is $2,400. See how Brand Identity fits with the website options on my pricing page.
Why not just use AI or a template?
You can, and for some businesses that's enough. What a tool can't do is decide what makes you different, or make the small design calls that add up to a brand that feels like you. That judgment is what you're paying for.