How much does a logo and brand identity cost?
Short answer: A logo alone can cost almost nothing on a marketplace or thousands of dollars with an agency. But a logo isn't a brand. A brand identity gives you a logo, colors, and fonts that work together everywhere, and that's what makes a small business look established.
Logo versus brand identity
A logo is one mark. A brand identity is the whole system around it: your logo, color palette, font pairing, and a brand board that shows how they work together. Without the system, every flyer, post, and web page ends up looking a little different, and customers notice even if they can't say why.
What changes the price
- How many design directions you see before choosing
- How many rounds of revisions are included
- Whether you get a full brand board or just a logo file
- Whether you get files ready for web, print, and social
What it costs with DiVita Creative
Brand identity is $700: a complete brand, on the fly. Three brand boards to mix and match, then two refinements on your direction. You leave with a final brand board and logo files ready to use everywhere. If you need a website too, your website is $600 flat and the brand is built first, so everything matches from day one. See how brand identity fits with the website options on my pricing page.
Why not just use AI or a template?
You can, and for some businesses that's enough. What a tool can't do is decide what makes you different, or make the small design calls that add up to a brand that feels like you. That judgment is what you're paying for.