What should be on a small business homepage?
Short answer: Your homepage has about 30 seconds to answer three questions: what you do, who it's for, and what to do next. Everything on the page should help answer one of those.
The homepage checklist
- A clear headline that says what you do and who you do it for, in plain words
- One supporting sentence that explains why you're the right choice
- One main call to action, like "Book a free estimate" or "Schedule a consultation," instead of five competing buttons
- Proof: a few reviews, a client name or two, or a number that matters
- Your services, briefly, with a way to learn more
- A little about you, because people hire people
- Easy contact: your phone, email, or booking link, visible without hunting
- A mobile-friendly layout, since most visitors are on their phones
The most common mistakes
- A headline that sounds impressive but doesn't say what you do
- Too many buttons pulling visitors in different directions
- Writing about yourself instead of what the customer gets
- Burying the contact information at the bottom
See what your homepage should say
The free Brand + Business Snapshot includes a "What this means for your website" section, with a suggested headline, supporting line, and main call to action written from your own answers. It's a quick way to see your homepage before anyone builds it. When you're ready to build it, the Starter Homepage and full website options are on my pricing page.