Sister Leader: one brand for three sides of her work, with her book offer out front

The problem

Donna Marie's website was outdated, and she knew it. She was ready for a refresh, but she wasn't looking for a coat of paint. She wanted her brand messaging lined up behind what she cares about most right now, which is helping women become authors.

The tricky part is that she does three things that matter equally to her: the Sister Leader Movement, Sister Leader Press, and executive coaching for women. She wanted Book in a Weekend front and center, and she still wanted her coaching and speaking to feel like part of the brand.

What I did

Her logo already existed, so I recreated it for clarity and built out her full color palette. Then I rebuilt her site around her story:

• A homepage built on "Lead. Write. Rise." that explains the Movement as one umbrella over Sister Leader Press and her executive coaching
• A Book in a Weekend page that walks through Write It, Publish It, and Monetize It
• About, Speaking & Coaching, and Contact pages
• An Authors page that shows off the women she has helped publish
• A free Write Your Book Quick Start Guide, with an email sign-up on every page

It took about a month. It went smoothly, there were a few tweaks along the way to get it right, and the final result was exactly what she wanted.

I usually steer away from dark-mode sites. This build pushed me out of a comfort zone I'd settled into, and I'm glad it did. The darker look gives her brand the weight it deserves.

The result

The refreshed site launched just before the new year, so she started the year ready to promote Book in a Weekend. Since then she has helped multiple women professionals turn their knowledge and experience into books that grow their brands and businesses. You can see them on her Authors page.