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What should your website say first?
Your website does not need to say everything at once. It needs to help someone understand what you do, who you help, and what to do next.
Can people tell what you do?
Start with a clear sentence about your work. The right person should not have to hunt for the basics.
Is the next step easy to find?
Give people one clear place to begin. A useful next step matters more than a long list of choices.